Amenity-Rich Apartment Communities Thriving
With homeownership not as accessible as it once was and many New Jersey professionals preferring a more mobile lifestyle, the demand for rental apartments will continue to boom in 2016. The hottest properties remain those that place residents within easy reach of his or her workplace.
In such a competitive market, however, many developers have been sweetening the pot by building in an array of onsite amenities, which can include everything from fitness centers, club rooms and swimming pools to ultra-luxurious perks as concierge service, movie theaters, and rooftop terraces.
Among the most popular new apartment communities is The Waverly, located in Neptune Township and developed by the BNE Real Estate Group.
While the community is prized for its location — accessibility to beaches, the Garden State Parkway and NJ Transit rail service at nearby Asbury Park and Brad-ley Beach train stations — residents also appreciate how their lifestyle has been enhanced by numerous amenities, said Kristina Hedden, vice president of marketing for the BNE Real Estate Group.
“From the very conception of a development, we assess the demographics of our future tenants to determine what’s important to them and how we can make their lives easier,” Hedden said.
“The same shoe does not fit for everyone. Appealing to our residents’ specific lifestyle is crucial, and the planning starts from the beginning.”
Hedden said today’s renter is looking for a “live-work-play” environment.
“We’re seeing more and more people working from home, so we responded by providing amenities that suit their needs,” she said, adding that this includes tech-savvy business centers, self-serve coffee bars and café-style lounges with community tables. “It’s a niche that we fill now, and residents love it.”
BNE has followed a similar philosophy with other apartment communities, which include The Hillside Club in Livingston, The Monarch in East Rutherford and Water’s Edge in Harrison.
In Jersey City, Building and Land Technology (BLT) opened its latest apartment community at The Beacon last summer.
The brisk rental activity at the new 18-story Criterion building, which overlooks the Manhattan skyline and Liberty State Park, follows the successful leasing of four other luxury apartment buildings at The Beacon.
The Criterion continues BLT’s commitment to delivering a desirable urban lifestyle experience with modern studios, one- and two-bedroom residences — all complemented by well-thought-out amenities and services, said John Masso, regional manager for The Beacon.
“Each building at The Beacon offers its own distinctive character and ambi-ance, blending historic architecture, modern finishes and private amenities to pro-vide a wide range of options for residents within the community,” Masso said.
“The Criterion is no exception, as its beautifully adorned lobby, unique amenities and spectacular views have clearly resonated with today’s urban professionals.”
Masso said the amenity package includes Overlook Park, a 45,000-square-foot landscaped oasis offering grills and seating areas against the panoramic backdrop of the Manhattan skyline and New York Harbor; an additional 2-acre park features a children’s playground, organic garden spaces, and expansive dog runs. That’s in addition to fitness centers, restored Art Deco movie theaters with oversized screens, children’s playrooms, high-floor sky lounges, Wi-Fi in common areas and landscaped courtyards with fire pits.
Residents also can take part in yoga classes, spin classes, children’s music classes and other events — all while enjoying majestic views in every direction. Additional community amenities include onsite garage parking, 24-hour community concierge service and Smart-Key controlled ac-cess.
Also in Jersey City, Ironstate Development and Panepinto Properties have introduced 70 Columbus, a new 50-story, 545-unit luxury rental building that opened for leasing in November.
The apartment community is the second phase of a four-phase project designed to bridge the gap between the waterfront and the Newark Avenue Business District. Onsite amenities include a landscaped roof deck that features a pool, grilling/barbecue stations, a sport court, a dog run and an outdoor play area for children. Residents also can enjoy interior amenities, such as a billiards room, a multimedia room, children’s playroom and a catering kitchen.
As part of the overall project, the development partners worked with the Port Authority of New York and New Jersey to improve the area’s public transportation hub, including a rebuilt Grove Street PATH Station integrated into the residential housing that provides residents with excellent access to both sides of the Hud-son River.
Additionally, Ironstate Development has teamed up with The Pegasus Group for a multiphase development in Harrison next to the PATH Station. Harrison Station 330 features studios, one-and-two-bedroom residences, a full suite of indoor and outdoor amenities and 9,600 square feet of street-level retail space.
Amenities include a chic lobby/lounge, fitness center, residents’ lounge with business bar, an additional lounge with ping pong and a landscaped courtyard with a swimming pool, barbecues, a fire pit and an expansive lawn area. A parking garage and surface parking lot also are available.
Numerous shops, restaurants, and attractions are just a short walk away, including Cork Wine & Liquors, Pronto Marketplace & Deli, Dunkin’ Donuts, Five Guys, a dry cleaner and the Element hotel — all located within the development.
Back north in Morris County, leasing opportunities are available at Estling Village, a new collection of luxury town-home-style rental residences in Denville.
Developed by JMF Properties Group, Estling Village provides residents with access to a full complement of upscale amenities and services.
A fitness center, resident clubhouse with clubroom, kitchen and cyber café; picnic areas with barbecue grills, lush tree-lined walkways and courtyards, and bicycle storage are all available for residents.
JMF also has raised the amenities bar with a number of exclusive benefits. Es-tling Village is the first multifamily prop-erty in Morris County to be connected to Optimum’s special 1 Gigabit high-speed Internet service, which is included in the rent. It is a smoke-free community as well.
Dogs and cats also are welcome in select homes.
There also is an onsite Zagster bike share station that allows residents to enjoy Denville’s shopping and dining areas in a convenient and healthy manner. Residents also can walk to the Denville train station, which offers direct service to Manhattan on both the Montclair-Boonton and Morristown NJ Transit lines.